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For this project I was tasked with rebranding a fictitious local food truck called Hot Diggity Dog. The imaginary client wanted a new logo, food truck wrap, and packaging. They asked that we avoid your typical hot dog illustration as they had recently expanded their menu and asked we use imagery that related to both hotdogs and hamburgers.



I wanted to create a logo that was fun and friendly that emphasised what that the food was "on the move". I was inspired by retro cartoons and dinner logos. I created the logo in Adobe Illustrator.

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For packaging I wanted to keep things clean and simple. I created a simple pattern including things on their menu and different kitchen utensils used to make them. I also used the simple illustrations from the pattern on their own on some of the packaging with a few different puns relating to the business.



For the final food truck design I utilized the same pattern I had created for the packaging. I wanted to make something that was visually interesting from every angel and I think the pattern achieved this well.

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